Name Change for Sontari Foods
Sontari Foods is changing its name to Austral Fisheries – Seafood Trading Division. As you know, Sontari is an operating division of Austral Fisheries Pty. Ltd. so there will be very little inconvenience to your company adjusting to our name change. There is no change to our general business, the products we supply or our personnel.
The timing for this name change coincides with a campaign by Austral Fisheries to publicly highlight the company’s solid reputation as a leader in sustainable Australian fisheries. The Sontari business has added to this reputation through the international sourcing of sustainably grown and harvested seafood.
We are convinced that a commitment to sustainability for our seafood products is not only good for fisheries and the environment but is also good for business and good for you, our valued customers.
You will notice our new logo includes the description “Sustainable Seafood” as a reminder to all those with whom we deal that we want the business and industry to endure. In our advertisements, we have also included our one-word aim, “Forever” to reinforce our corporate pledge to do whatever it takes to ensure supplies of seafood in perpetuity.
The sustainability commitment is understood and agreed at all levels of our company.
We will continue to supply Marine Stewardship Council (MSC) products wherever possible. MSC is the world’s leading authority on sustainable fisheries. Austral has also won many environmental awards over the years, including the 2011 WA Fishing Industry Council Environment Award, which is further evidence of our ongoing commitment in this area.
Over the coming months you will hear more about our initiatives and see more advertisements about our sustainability commitment. Please visit our take the time to view our Sustainability Statement. We welcome any feedback on our sustainability direction.
Kind Regards
Theo Kailis
Director